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Background
Founded in 1989 in Bournemouth, Olympian Automotive has grown
to become one of the South’s largest motor dealer
groups operating Renault, Fiat, Nissan, and Subaru franchises.
Hare Carding was appointed in May 2005 to handle all of
Olympian’s marketing and advertising.
Project Objectives
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To stimulate an increase in
sales of new and used cars |
Our Solution
With any motor dealership, there needs to be concerted
brand and product campaigns. This type of work is ‘full-on’ throughout
the year. This client looks to Hare Carding to provide
innovative creative campaigns, supported by well-managed,
cost- effective account management.
Ongoing advertising is planned
and fulfilled in all relevant local press and radio
to cover new car campaigns as well as used car
advertising. One recent campaign highlighted Olympian’s own limited
edition Fiat Punto. Because it was produced specifically
for Olympian, Hare Carding was involved at a variety
of marketing levels including media planning, creative
development for advertising and direct mail, in addition
to naming the vehicle – Fiat Punto ‘Ricco’ (The
Italian for wealthy). |
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