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Background
English Courtyard is an award winning luxury retirement housing developer, based in the Thames Valley, with over 25 years’ experience of designing, building and managing high quality cottages, houses and apartments across the UK. As part of the integrated account activity, the creative team at Hare Carding has developed a number of initiatives across the marketing mix.
English Courtyard consistently enjoys 50% of its reservations ‘off-plan’, which in itself shows how strong the brand is within the sector. In addition to local advertising, the marketing team has an extensive database of individuals who are waiting for a new or ‘re-sale’ property to become available within their locality.
Project Objectives
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To develop creative campaigns, within
established design guidelines to support the various
site developments across the UK, providing both on
and offline communications support |
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Provide day-to-day marketing support
for all English Courtyard corporate and regional campaigns |
Our Solution
The service provided by Hare Carding is broad and ‘through the line’. The programme of activity includes;
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Advertising creative development and fulfilment |
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Direct mail to both prospect and existing customers |
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Corporate and site literature |
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All media planning and buying (at national, regional and special interest levels) |
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